Over half (51%) of brands advertising on Amazon experience a return of 7x of more…
In order to be successful selling on Amazon, managing profitable advertising campaigns have become critical. In fact many 7 Figure Sellers I’ve interviewed say that Amazon FBA is becoming more and more of a “Pay to Play” game.Many brands are doing very well in the Amazon Advertising game. According to a report by Feedadvisor “over half (51%) of brands advertising on Amazon experience a return of 7x of more… while 39% of brands see between a 4x-6x return.”
These figures are surprising as running profitable Amazon Advertising campaigns are not easy. It’s basically a separate skillset or job in itself.
But the trend continues as brands are flocking to Amazon to scale their businesses in 2021.
How to Use a “Brand First” approach to scale a baby brand to 7 Figures
If you’re looking to build a brand, I recommend Paul Baron’s interview on the Ecommerce Mindset podcast.An alumni of the 7 Figure Seller Summit, Paul shares how he scaled his baby brand to 7 Figures using a Brand First approach using story telling, brand ambassadors and social media influencers. Hosted by Liran Hirschkorn.
Live Training “When a brand should go through a broker, PE firm, or buyer for a sale” on March 11 at 7pm EST (March 12, 12AM).
Are you looking to sell your business? 2021 is a golden year in ecommerce and the market is HOT for Amazon businesses.
Join us next week for a live webinar to learn “When a brand should go through a broker, PE firm, or buyer for a sale” on March 11 at 7pm EST (March 12, 12AM) with Kevin Flaherty, manager of acquisitions at Thrasio.
To register please take this short survey here: https://forms.gle/2iyG5G9PaxoHDoQ8A
Here are some things you may have missed from last week:
- Biden orders sweeping review of U.S. supply chain weak spots
- India vs China? Sourcing your top selling products - Webinar featuring Meghla Bhardwaj and me