The 80/20 of Ecommerce – March 05, 2021

Over half (51%) of brands advertising on Amazon experience a return of 7x of more…

In order to be successful selling on Amazon, managing profitable advertising campaigns have become critical.  In fact many 7 Figure Sellers I’ve interviewed say that Amazon FBA is becoming more and more of a “Pay to Play” game. 

Many brands are doing very well in the Amazon Advertising game.  According to a report by Feedadvisorover half (51%) of brands advertising on Amazon experience a return of 7x of more… while 39% of brands see between a 4x-6x return.”

These figures are surprising as running profitable Amazon Advertising campaigns are not easy.  It’s basically a separate skillset or job in itself.

But the trend continues as brands are flocking to Amazon to scale their businesses in 2021.

How to Use a “Brand First” approach to scale a baby brand to 7 Figures 

If you’re looking to build a brand, I recommend Paul Baron’s interview on the Ecommerce Mindset podcast.  

An alumni of the 7 Figure Seller Summit, Paul shares how he scaled his baby brand to 7 Figures using a Brand First approach using story telling, brand ambassadors and social media influencers. Hosted by Liran Hirschkorn.

Live Training “When a brand should go through a broker, PE firm, or buyer for a sale” on March 11 at 7pm EST (March 12, 12AM).

Are you looking to sell your business?  2021 is a golden year in ecommerce and the market is HOT for Amazon businesses.  

Join us next week for a live webinar to learn “When a brand should go through a broker, PE firm, or buyer for a sale” on March 11 at 7pm EST (March 12, 12AM) with Kevin Flaherty, manager of acquisitions at Thrasio. 

To register please take this short survey here: https://forms.gle/2iyG5G9PaxoHDoQ8A

 Here are some things you may have missed from last week:

Thanks,

Gary

Author: Gary

I work with many Amazon sellers to help them source from China. I’ve managed multimillion dollar sourcing campaigns and have been sourcing from China since 2008. I also am an Amazon Private Label seller myself so I know what you’re going through. My goal is to teach you how to source from China quickly and easily so you can own a 7-figure online business.

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