Payment Terms and how to negotiate them to increase cash flow, reduce your risk, and gain leverage if problems arise

What do you think of first when negotiating with suppliers?  Do dollars signs come into your head?  Price right? But did you know there is another factor which can make or break your business and it is often overlooked?  In fact by negotiating this properly you will have more money to pay expenses, pay yourself, or invest back into your business, cut your risk of losing that money, and gain leverage if any problems arise. 

Payment Terms
Payment Terms

In summary, by negotiating the right payment terms you can score these wins:

  • Maximize your cash flow
  • Minimize the risk of losing your money
  • Gain leverage against the supplier if you encounter quality problems

What are Payment Terms? Payment terms are the designated amounts of money you pay the supplier at various points in time.  This process begins from when a purchase order is placed, through production, to delivery.  In other words, this is how much of the order value you will pay at various points of time throughout the production process.

Long story short, the less you pay upfront, the more cash you will have on hand, the less cash you are risking, and the more leverage you have in case there’s any problems with the order.

For example, for sample orders it’s common to pay 100% upfront because not only is the value is so little , this also quickly gets the supplier started with production and delivery.

On the other hand, you should be more careful with trial orders since several thousands of dollars can be at stake.  Moreover, when working with a new supplier I suggest to always err on the side of caution.   For initial orders, I normally negotiate payment terms of 30% or 50% advance payment and the balance due after inspection before shipment.

You might be thinking – Why do I need to pay anything at all at the start of production?   Well if you are not a large well-known buyer (e.g. Walmart, Target) then in order to get the suppliers interested in doing business with you, they are inclined to reduce their risk by collecting an advance payment when you place the order.  This payment will help offset their costs to purchase raw materials and the logistics of moving them to the factory as well as to pay their workers’ salaries as production begins.  After the order is completed, the balance is then paid ideally after an inspection assuming the buyer is satisfied with the product quality.

Why negotiate payment terms? 

First off it’s in your best interest to negotiate payment terms to defer partial payment later so you can increase your cash flow.  This means you have more working capital to pay expenses, your salary, or invest it back into your business.  For example by negotiating payment terms of 30/70 and deferring 70% of the balance until after production, you have another 30-45 days to make that money work for you.

Secondly as a buyer, the more capital you have tied up early in the production cycle the more risk you are taking in case anything goes wrong.

Common rookie mistake: When dealing with large orders, if you pay 100% advance you are taking on a lot of risk.  For example if the supplier suddenly closes shop and stops responding, there’s not much you can do to get your money back.  Also if there are any problems with the product discovered later and you have already paid them 100% you don’t have much leverage to get them to fix the problem.

Conversely, if you’ve negotiated payment terms so that you are withholding payment until the product passes an inspection, then you have LEVERAGE to ask the supplier to fix these problems.  In other words, the buyer can say: “fix these problems or else you’re not gonna get paid!”

When can I negotiate Payment Terms? 

Similar to pricing, payment terms can be negotiated throughout the life of the business relationship.

The pre-order negotiations phase is the first opportunity to stake your position in the battle of payment terms.  Keep in mind however, just as you are evaluating the supplier, they are also evaluating you the buyer!   If you’re an Amazon private labeler, you are just as an unknown to them as they are an unknown to you.  In other words they are taking a risk on you so naturally they want to try get as much as they can from you upfront to reduce their risks.

Over time as both parties get to know each other better, as a stronger relationship forms, as trust increases, and guanxi is built, then payment terms can evolve.

Guanxi - Building relationships to build business
Guanxi – Building relationships to build business

Here is an example of a common payment terms scenario starting from the initial phase of ordering samples, to placing a trial order, to a repeat order, to building guanxi with the supplier to get more favorable payment terms.

  • Sample order: 1pc at $75.  100% payment in advance.
  • Trial order of 500pcs $2,500.  50% advance payment and 50% paid after inspection before shipment.
  • Volume orders: 1,000pcs at $4,500: 30% advance payment and 70% paid after inspection before shipment. Note price was negotiated down as well.
  • Over time as “Guan Xi” grows orders of 3,000 to 5,000pcs placed every 60-90 days: 100% due upon copy of B/L. This means that the buyer did not pay for the order until AFTER it was shipped.
A review of common payment term scenarios
A review of common payment term scenarios

The key takeaway here is that you will negotiate better payment terms over time as trust builds, volumes grow, and guanxi is obtained.  If you tried to come in from day one and negotiate 100% payment upon copy of B/L the supplier probably won’t respond to you unless you’re email address says “”

Speaking of which, the big box retailers are able to negotiate payment terms of net 60 and beyond because of the gigantic order volumes they can award the factory.  So you probably won’t get the luxury of paying for a shipment up to 60 days (or more) after shipment because you’re not ordering tens of millions of dollars of product!

Case study 1:

Remember besides for a sample order, never pay for 100% upfront unless you’re willing to lose that money.  One example is student of mine who before she came to me paid 100% upfront for a trial order.  She placed the order blind without ordering any samples.  When she asked me for advice, I asked have you seen the actual product yet?  She replied that she only saw pictures on Alibaba and over email.

BEWARE: Often times in China “What you see is NOT what you get”.  The pictures on Alibaba often times are often taken and copied from other sites or photoshopped to high-heaven.  So I never trust the pictures from suppliers alone.

I recommended that she have the supplier send her samples of the products before production began to validate the sample quality.  So she did and when the samples arrived she was in for a big surprise.  It turned out that the products were NOTHING like what she was promised.  The edges were cut crudely and unfinished.  There was damage to the surface of the product.  And the product was so flimsy that it couldn’t even do the job it claimed.  Fortunately she conducted the transaction through Alibaba Secure Payment (Escrow) and is now in the process of getting her money back.

But imagine if she went ahead with the order.  She would have lost thousands of dollars with an order full of junk not to mention the headaches of trying to fix it.

Case study 2:

A client of mine ordered a lot of fashion accessories from a supplier and they agreed on payment terms of 30% advance and 70% due after inspection.  After placing the purchase order and monitoring production he noticed that there was a color discrepancy in the fabric.  Because he hadn’t paid the 70% balance he had more leverage to get the supplier to agree to fix the problem.  If on the other hand he paid 100% upfront, there’s no telling if the supplier would turn around and say: “Sorry mei ban fa”.   This is one of the most common expressions in Chinese.  Translation: “there’s nothing we can do”.

Lesson learned: For trial orders and above, if you pay 100% upfront not only have you tied up your cash too early, your increasing the risk of losing your cash and in case of any problems you have no leverage against the supplier to fix them.

How much you can negotiate for always comes down to your relationship or “guanxi” with the supplier.  If the boss believes in you and sees you as a Grade A buyer, then you can get preferential treatment translated into better pricing, more favorable payment terms, more attention to your order, and prioritized deliveries.

Rule of thumb: If you’re new then don’t expect too much coming out the gate.  50/50 is fair starting out.  30/70 is good.

By properly negotiating payment terms you can free up more cash, reduce your risks, and increase your leverage with your suppliers as your business grows.

After reading this, if you were able to negotiate better payment terms to free up your cashflow and gain more leverage let me know!  Good luck!

Author: Gary

I work with many Amazon sellers to help them source from China. I’ve managed multimillion dollar sourcing campaigns and have been sourcing from China since 2008. I also am an Amazon Private Label seller myself so I know what you’re going through. My goal is to teach you how to source from China quickly and easily so you can own a 7-figure online business.

16 thoughts on “Payment Terms and how to negotiate them to increase cash flow, reduce your risk, and gain leverage if problems arise”

  1. Hi Gary…

    I have a supplier who took trade assurance for samples but as soon as it was time to pay for bulk production.. They apparently didn’t accept trade assurance as a method of payment anymore. It was western union and after questioning why they said bank wire is okay..
    I have negotiated 30/70… But not sure how I feel about them suddenly saying trade assurance isn’t an option anymore.
    Also, how safe do you think bank transfer it? It’s just a straight deposit into their account from mine with the international transfer fee right?

    1. Hi Cindy,

      Great question. Bank transfer is fairly standard but make sure you do your homework first. Also suggest you arrange a preshipment inspection before releasing the balance of the payment. You can read more about the pros and cons of payment methods in the article I wrote here. I hope that helps.


  2. Hi I’m jacqui I found a supplier and the goods look good on pictures but I insisted I pay for my 3 products through alibaba secure payment plan of which they did not decline,why only 3 products cause I don’t want to be disappointed when I receive the final product but now that I read every pros and cons I feel that PayPal is good but I don’t have PayPal and don’t know his to initiate getting it please help and is this the good route for me as this is a first time for me and I’m in south Africa
    Thanks jacqui

  3. Hi Gary,

    When you recommend “50% advance payment and 50% paid after inspection before shipment” what does the inspection entail? Is this when I as the buyer would hire a local third party to physically inspect the goods? Or is the inspection based upon the few items shipped to me for my inspection?

    Also, what are you thoughts on the manufacturer providing only the best quality sample order, but then quality diminishes upon the final deliverable?

    Thanks so much!!!


    1. Hi Brett,

      Great question. That inspection can be done by a 3rd party inspection agency, by themselves, or sent to you. You can read more about this here.

      You concern about quality control is a valid one. That’s why the pre-shipment inspection is a great way to verify quality before making payment and releasing the shipment.

      Hope that helps!

  4. Thank you for this article.
    Are contemplating a first order on Canvas products (jinan golden bull canvas 8yrs gold supplier) to Sweden from China.
    Payment will be 30/70 or 50/50 or Alibaba trade assurance.
    First order 2000 usd
    CFR price.
    My contact calls himself “export deputy manager”. Probably not middleman, I dont care.
    Perfect communication. Free material samples.
    Dollar is expensive from swedish crona rith now. So not so much possibility for earnings.

    My question:
    What about insurance during freight. I see no article from you on this subject.
    If they accept trade assurance I guess they are very intrested in seeing the goods arrive.

  5. Hi Gary
    Thanks for the great content.
    We have ordered samples and they are ok .
    We want to proceed of ordering 300 pcs which cost 2550 usd .
    We offered to pay 50 % advance and 50 % after but The supplier want us to pay with TT transfer 100% upfront.
    They are the only factory who provide this product.
    What should we do

  6. Dear sir.
    I want to import suger around 25 ton ( a container)
    I have an offer from warehouse in Denmark who is register with the European vat ( I have checked their vat number in the Website) and there suger is from Brazil,
    they are asking me to pay 50% after pro-informa, So my question is that, Is it safe to pay around $3k in advance ? As they are registered in the European market ? Or there is still probability of deceiving ?
    Can I get my 50% If they didn’t send it ?

  7. Hi Gary,
    Thanks for the help with all these posts. Really appreciate it. I would like to know something please, I am importing some plastic hollow bodies with a value of 750$. The supplier (has 4+yrs Gold badge and onsite assessment) works with paypal but asked 100% upfront as the amount of money is small they said. It would airship because the weight is not heavy enough for sea shipping, they make around revenue $5m annually. Is it safe or there might be scam here?

    Thanks in advance

    1. Hi Adel,

      Anytime you pay 100% in advance you will have to bear the risk in case anything goes wrong. In this case, the value is quite small $750 and they accept PayPal so in case anything goes wrong you can open a dispute to get compensated.

      Without seeing the complete picture I cannot give you a recommendation but I hope these thoughts are helpful.

      Good luck and let me know how it goes!

  8. Hi Gary,
    thanks a lot its truly very helpful, specially beginners like myself. I have paid for my samples and waiting for them to arrive. I have followed your recommended method to pick the supplier and got really good feeling about it.

    thanks again
    D. Nalaka

  9. Hi Gary,
    Thank you for the very informative article. I would like to know what you think about peripheral costs e.g. the cost of creating moulds for new items. How might one leverage payment for these costs?

    Thank you

    1. Alex, there isn’t a “standard” payment terms by category as far as I know. Depends on your relationship and trust/credibility with your supplier.

      Hope that helps.

  10. Sir I have a supplier and I am beginner
    Importer I want to give my first trial order to the seller For Around $200 small Quantity He demand for payment by TT. But I am Not satisfied How I satisfied to pay first $200 and start deal

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